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Blook 'em Dano!

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Blook? It’s not a typo - it’s a new genre! Books based on blogs or blooks, are attracting big name publishers and opening doors for self-publishing. A popular blog with a huge following is a sure-fire blook-buying audience.

Julie Powell blogged as she cooked all 524 recipes from Julia Child’s Mastering the Art of French Cooking. The blook, Julie and Julia: 365 Days, 524 recipes, 1 Tiny Apartment Kitchen has sold over 100,000 copies.

Colby Buzzell’s blog while a soldier in Iraq was shut down by Big Brother but not before drawing media attention and offers from publishers, spawning My War: Killing Time in Iraq.

PostSecret, a blog which solicits the public’s most personal secrets as postcard art, begat Frank Warren’s blook My Secret.

'Tis the good reader that makes the blook...

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